INKAS® PPC Performance Aug 2025

Key Performance Indicators

382.4

Total Conversions

+162.9%

🎯

$30,765

Total Cost

+54.8%

💰

1.27%

Overall CTR

Stable

👆

0.62%

Conv Rate

-41.1% Cost/Conv

📊

Performance Evolution Trends (Jul-Aug 2025)

Performance trends showing exceptional 162.9% conversion growth and 41.1% efficiency improvement

Comprehensive multi-line chart displaying key performance metrics evolution. Shows dramatic conversion growth from 105.4 to 277 (+162.9%), cost increase from $12.1K to $18.7K (+54.8%), and clicks growth from 19.4K to 42.4K (+118.5%).

Efficiency optimization showing 41.1% improvement in cost per conversion despite CTR changes

Dual-axis chart focusing on efficiency metrics. Shows significant cost per conversion improvement from $114.60 to $67.47 (-41.1%) while CTR decreased from 1.71% to 1.14%, demonstrating successful campaign optimization.

Executive Insights

🚀

Exceptional Growth

Conversions grew 163% from July (105.4) to August (277.0), demonstrating strong campaign optimization

💡

Cost Efficiency Improved

Cost per conversion decreased 41.1% from $114.60 to $67.47, showing better ROI

🎯

Search Dominance

Search campaigns drive 59.6% of August conversions with strong performance consistency

🌍

Global Expansion

Converting locations expanded from 12 to 21, with Africa contributing 52.3% of total conversions

Demographic Intelligence

Age Group Performance: Total Conversions Jul-Aug 2025

August 2025: Age Group Conversion Distribution

Detailed Age Group Analysis

Age Group	Total Conversions	Total Cost	Cost per Conversion	Share of Total	Performance Rating

Demographic Targeting Insights

👨‍💼

Prime Demographics

25-44 age groups represent 37.8% of conversions with strong cost efficiency

📊

Millennial Leaders

25-34 group leads August with 25.1% share, showing high engagement rates

🎯

Optimization Opportunity

Unknown age group shows 15.2% conversions - consider demographic expansion

Campaign Performance Analysis

Campaign Type Evolution: Jul-Aug 2025 Comparison

Search Campaigns

Excellent

165.0 Aug Conversions

+144.9% Growth Rate

59.6% Market Share

YouTube Campaigns

New Launch

57.0 Aug Conversions

∞ Growth Rate

20.6% Market Share

Performance Max

Good

40.0 Aug Conversions

+66.7% Growth Rate

14.4% Market Share

Display Campaigns

Declining

12.0 Aug Conversions

-14.3% Growth Rate

4.3% Market Share

Campaign Optimization Insights

🏆

Search Excellence

Search campaigns show consistent high performance with 144.9% growth and strong ROI

🎥

YouTube Success

New YouTube campaigns generated 57 conversions in debut month, showing strong potential

📱

Display Optimization Needed

Display campaigns declined 14.3% - consider creative refresh and audience adjustments

Geographic Performance Analytics

Top Global Markets: Total Conversions Jul-Aug 2025

Regional Breakdown

🌍 Africa

199.96 Conversions

Leading with Nigeria, South Africa, Kenya

🇺🇸 North America

130.32 Conversions

USA dominates with Canada, Mexico

🕌 Middle East

22.0 Conversions

UAE leading the region

🌏 Asia

12.0 Conversions

Emerging market opportunity

Market Expansion Opportunities

🏆

US Market Leadership

United States leads globally with 100.3 conversions, showing strong brand presence

🌍

Africa Powerhouse

Africa region contributes over half of all conversions (52.3%) with diversified markets

📈

Geographic Expansion

Converting locations grew from 12 to 21, indicating successful market penetration

Advanced Analytics & Data Explorer

Executive Performance Summary

Conversion Performance

July Conversions 105.38

August Conversions 277.0

Growth Rate +162.9%

Cost Efficiency

Total Cost $30,765

Avg Cost/Conv $80.46

Efficiency Improvement -41.1%

Age Group	Conversions	Cost	Cost/Conv	Share

Campaign Type	Jul Conversions	Aug Conversions	Growth %	Aug Share

Location	Conversions	Cost	Region	Performance